This association logo redesign was long due. I created an original lace pattern, which I then shaped as a crown, to use as a recurrent graphic element in any future designs. There are 3 variations of the logo depending on the space available, and because it’s monochromatic it will adapt itself to any color scheme, although I went with a pink (rose, thus referencing the association’s name) as the default color. Finally, one year and a half later, I reworked it again to make it simpler and bolder, based on the fact that it was mainly used at very small scales. I included the older version at the end of the slideshow.